Automated receptionist. Fresh, modern website and branding. Patient CRM with self-serve patient booking. Pricing repositioned in line with the Manchester market. Zero extra ad spend.
What the system delivered in the first phase of the engagement.
Projected additional revenue, year one. No new marketing channels.
Call and lead coverage active. The clinic previously had zero out-of-hours cover.
Extra patient bookings in the first 30 days from improved lead capture and follow-up.
Additional ad spend required. All results came from the clinic's existing demand.
A physiotherapy clinic in Ancoats, Manchester, treating patients with musculoskeletal conditions, sports injuries, and workplace pain.
Gerry McGrann Physiotherapy operates in one of Manchester's premium urban markets. Self-pay physiotherapy patients in this area are accustomed to rates well above the national average. The local competition is priced accordingly.
The clinic had strong clinical quality and a loyal patient base. What it lacked was the infrastructure to grow: a website that converted visitors to enquiries, a system to handle calls when Gerry was treating patients, a way to track and reactivate past patients, and pricing that reflected both the quality and the market it operated in.
Rayerra was brought in to build the full system.
The clinic was generating interest from multiple channels. The problem was everything that happened next.
One missed call is not one missed appointment. It can be a full treatment plan, repeat sessions, referrals, and future rebookings. Multiply that across months and the cost is significant. Underpricing compounds it further: a clinic priced £10 below the local market on 200 sessions a month leaves £2,000/pm on the table, before a single call is missed.
The goal wasn't to patch one gap. It was to build the full infrastructure the clinic needed to capture, convert, and retain patients.
Each component addressed one of the four revenue gaps. Together they create a patient acquisition and retention system that runs alongside the clinic, not instead of it.
An AI-powered receptionist deployed to answer calls, qualify new leads, take messages, and book appointments 24 hours a day. When Gerry is treating a patient, the phone is still being answered. No lead goes unhandled. No call goes to voicemail and stays there.
24/7 coverage from day oneA complete website and brand redesign built to reflect the quality of the clinic and rank for relevant local searches in Manchester. Every page has a clear conversion path. The old site was a business card that no one read. The new one is a patient acquisition tool.
Every visitor now has a path to bookA patient management system tracking every enquiry, appointment, and treatment stage. Automated follow-up for missed enquiries. Reactivation workflows for past patients who haven't returned. Full visibility on every open opportunity in the business.
No patient falls through the cracksA deep analysis of comparable clinics across Ancoats and Manchester city centre found a significant gap between the clinic's rates and what the market supported. Rates were repositioned above the local average. Underpricing in a premium market doesn't attract more patients. It raises questions about clinical confidence.
Higher revenue per session, from day oneThe result came from fixing the clinic's ability to capture and convert the demand it already had. Not from adding a new marketing channel. Not from increasing ad spend. From building the infrastructure that should have been there from the start.
"Any physio clinic trying to do all of this manually in today's work climate is fighting the tide. They'll be doing extra work for less money, plain and simple, eating into their net profits.
Before we started, I was spending too much time on admin, chasing missed calls and missing out on potential revenue because I couldn't take calls while treating patients. Now the bookings, reminders, and patient information all go out automatically. The website is simpler and more interactive, and the pricing reflects the quality of treatment offered.
The result was a surge in new patient bookings, more efficient working days, and a full day of admin every month that I no longer have to do. What surprised me most was how many new patients were converting immediately, with no effort on my end."
Gerry McGrann Physiotherapy wasn't short of interest. It was short of the infrastructure to convert that interest into revenue.
Most physiotherapy clinics have significant hidden revenue sitting in four places: calls they can't answer while treating patients, leads that aren't followed up quickly enough, past patients who were never reactivated, and a session rate that undervalues the service relative to what the local market will actually pay.
The compound effect of addressing all four at once is what creates a meaningful revenue shift. Fix one lever and you see a small improvement. Fix all four in the same engagement and the impact is significant, permanent, and doesn't require ongoing ad spend to maintain.
The system built for Gerry McGrann Physiotherapy didn't bring in new demand. It captured and converted the demand that already existed. That distinction matters, because it means every physio clinic with these same gaps has the same opportunity.
We offer a free missed-revenue workflow review for physiotherapy clinics. No pitch. No slides. Just a clear-eyed look at what your clinic is and isn't capturing.
In the review we look at:
You book a 20-minute call
No preparation needed. Just your current situation.
We review your current process
How enquiries come in, how they're handled, what happens to missed calls and past patients.
I show you where the gaps are
Specific, honest, no manufactured urgency.
If there's a fit, I explain what I'd build
Exactly what the system would look like for your specific clinic.
If not, you still leave with recommendations
Useful regardless of whether we work together.
